Here’s Why Payment Considerations Are More Important Than Ever In Retail Marketing

Between artificial intelligence, online shopping and mobile, retailers have a lot to contend with in 2017. And those that want to survive into the next era are going to have to make more room on their plates to prepare for it. Whether you’re a one-store operation or a global enterprise, the same rule applies. You need to cater to changing customer preferences if you’re going to stay in the game. And one of the major game-changers beyond etailing and online presence is how people pay for your products. From handling cryptocurrency to loyalty and the omni-channel experience, payment processors are increasingly valuable when it comes to marketing. I sat down with Susanne Steidl, Chief Product Officer at payment processor, Wirecard, to find out how retailers can prepare for the future of payments. Read more at Forbes.