HEX COLLABORATES WITH COCA-COLA ON NEW BAG COLLECTION

Hex, the award-winning fashion accessory brand, has announced the release of a three-piece capsule in collaboration with Coca-Cola.

The capsule consists of the Sneaker Duffel, a new take on one of Hex’s most popular designs, which features two side sneaker pockets with the main center compartment for clothing and a laptop compartment ($170); The Sneaker Backpack, a fully functional #DeviceReady backpack that features a special sneaker compartment that is accessed through the back of the back ($160); and the new Sneaker Sling, which acts as a fanny pack as well as a sneaker transport, while also incorporating HEX’s #DeviceReady storage pocket ($70).

“Who doesn’t love Coke?” said Dan Maravilla, Hex’s co-founder. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves.”