High-End Hunting Apparel Is Killing It With Hipsters And Baby Boomers

Hunting: It’s not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing up for “luxury” hunting trips and buying high-end gear and apparel. Also driving the trend is the rise of the so-called “hipster hunter”—that urbanite who’s into the locavore/farm-to-table movement seeking to kill his or her own food and signing up in droves for butchering courses in New York and San Francisco. “The free-range/organic movement fits hunting and butchering your own animal to the fifth degree,” said Jason Hairston, who founded upscale hunting apparel company Kuiu five years ago. Companies like Kuiu and Under Armour, which started marketing hunting apparel a decade ago, as well as traditional outdoor retailers like Bass Pro Shops and Cabela’s, are primed to benefit from this phenomenon. Read more at Adweek.