H&M Group’s ARKET Teases More Modern Menswear Classics

A few weeks ago H&M previewed the debut collection from ARKET, the latest fashion venture from the H&M Group. Now, the label has lifted the curtain on yet more pieces from its opening collection. ARKET is, much like its siblings COS, H&M and the like, all about low-key wearability. However, it’s a much more high-end proposition — premium fabrics are used across the board, and the collection’s pricing reflects that. ARKET’s first flagship on London’s Regent Street launches on August 25, with pre-shopping available from August 23 via the retailer’s webstore. See more at Highsnobiety.