H&M in forefront of content revolution with AI virtual influencers

Swedish H&M and other major brands are turning to AI-generated virtual influencers to promote their products on social media. Faced with escalating fees from human influencers, companies like H&M have been spotted creating virtual personas. (AI) tools have thereby broken into the growing $21 billion content creator economy, reports The Financial Times. Read more at ScandAsia.

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