H&M STUDIO TO SHOW DURING PARIS FASHION WEEK

For spring/summer 2018, the H&M Studio menswear and womenswear collections will once again be showing at Paris Fashion Week, this time at the Musée des Arts Décoratifs on rue de Rivoli.

The “see now, buy now” format also continues from its debut last year. The collection shown on the catwalk, which includes clothing, shoes, and accessories, will be available to buy online from February 28 directly after the show and in select stores around the world from March 1.

The key inspiration behind H&M Studio spring/summer 2018 revolves around Japan’s minimalistic design and quiet grace, so we are also thrilled to announce H&M’s sponsorship of a major exhibition about Japan at the Musée des Arts Décoratifs. The exhibition will open later in the year and will celebrate 150 years of cultural exchange between France and Japan, plus explore Japan’s influence in Western culture.

“The Musée des Arts Décoratifs is such a beautiful, iconic venue and it’s wonderful timing that we have the opportunity to show H&M Studio in a place that will later host a major art exhibition of Japan, which greatly influenced our spring/summer 2018 collection,” said Pernilla Wohlfahrt, H&M’s Design Director. “We’re also very happy to be sponsoring the exhibition, which no doubt will delve into the beauty and design sensibility of Japan.”

Prior to the show in Paris, the lookbook images for spring/summer 2018 are now available, featuring models Saskia de Brauw and Clement Chabernaud, plus the rising star Shanelle Nyasiase. Both womenswear and menswear feature clean silhouettes with a relaxed vibe and have a touch of workwear influence. The womenswear focuses on head-to-toe prints and bright colors in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Meanwhile, the menswear elevates classic pieces such as the tailored jacket, shirting, and the crewneck jumper by playing around with silhouettes, color and luxe fabrications.