H&M Tests Voice-Activated Mirrors At NYC Flagship

H&M has recently set up “Voice Interactive Mirrors” at its New York City flagship store in Times Square that “wake up” through facial recognition when someone looks at it long enough. The mirror also offers selfies, style advice and discounts via QR codes, according to a YouTube video from the Swedish fast-fashion retailer. The mirrors, installed on the store floor and not in fitting rooms, were created by Microsoft and Stockholm-based agencies Ombori, a UX design firm, and Visual Art, a digital signage firm. H&M is also employing big data and artificial intelligence to customize the merchandising mix of individual stores, in an effort to reduce the massive inventory pile-up that forced markdowns and plagued its first-quarter profits. Read more at Retail Dive.