HOME FURNISHINGS START-UP DEBUTS MENSWEAR-INSPIRED LINE

The Inside, the direct-to-consumer home furnishings platform, ignites a conversation about modern masculinity with the launch of the Menswear Collection, its newest furniture assortment. Inspired by timeless menswear fashion motifs throughout the twentieth century – from the pinstripe suit to the vintage tie – the collection incorporates pattern and color to challenge the traditional conventions of masculine interiors.

The Menswear Collection includes three new fabric additions to The Inside’s core collection: Ziggurat – an homage to the art deco age of modern elegance, Scattered Dot – an all-over dot pattern inspired by vintage ties, and Fairfield Stripe – a handsome, classic pinstripe reminiscent of the suits of yesteryear. Each pattern is available for personalization across all of The Inside’s indoor and outdoor furniture – from beds, ottomans, and throw pillows to its newest line of sofas.

To celebrate the launch, The Inside partnered with a collective of notable male tastemakers – from entrepreneurs Michael Dubin of Dollar Shave Club and Jonathan Neman of Sweetgreen to eclectic fashion designer Peter Som – to share their personal interior design inspirations.

“From the dapper suiting of the art-deco age to the sleek stylings of 1990s Versace, the evolution of menswear has remained a decades-long touchstone for interior design,” said Christiane Lemieux, co-founder and CEO of The Inside. “Particularly as we transition away from the ease and effortlessness of summer style, menswear evokes glamour and formality during the fall and winter that is celebrated in both fashion and home — a natural return to layering and texturizing. Just imagine Tom Ford as a room – need I say more?”