HOMME+FEMME X PLAYBOY UNVEIL PART ONE OF COLLABORATION

by John Russel Jones Mar 20, 2024

Streetwear brand Homme+Femme has unveiled the first part of its collaboration with American lifestyle brand Playboy exclusively on the apparel brand’s website, hommefemme.com. The collection includes a curated offering of unique graphics, bedazzled denim, button-ups and signature Varsity jackets. The collection celebrates Playboy’s 70th anniversary with a fusion of glamor and LA style and culture. With this collaboration Homme+Femme is ringing in its own 11th anniversary.

Campaign visuals give audiences access to the glossy and elite world of Playboy using iconic, vintage cars and casting rising stars Giovanna Ramos (@ft.gioo) most recognized as Lil Yachty’s muse and runway model Cheikh Tall, who has walked runways for the likes of Gucci, 1017 Alyx, and Amiri.

“My inspiration behind this collaboration was to present a taste of ‘the good life’ to the people who support and came up like me. Every day, Homme+Femme embodies the idea of rising to the top and reaching an elite status. This was a ‘Wow! WTF!’ look how far we came moment. I think this shows that underdogs can reach the big leagues and minorities can create at a high level,” said Founder and Creative Director Drew Evans.

The first drop of the two-part collection is comprised of luxury-feeling textures and modern-fitting silhouettes. Wool, denim, and fitted shirting culminate with graphic motifs presented in contrasting colors of black and burgundy.

Founded out of Evans’ grandparents’ garage in Compton, CA, Homme+Femme uses its collections and platform to shed light on aspirational lifestyles. “We develop a surreal set, use subjects like @ft.gioo and @_cheikhtall, and put them in our clothes to create an environment that feels luxurious to us. We try to tell a story using relatable figures who are active in the most unimaginable settings in their independent industries,” said Evans.