HOT POCKETS MADE SHORTS WITH A LITERAL HOT POCKET FOR THOSE WHO WEAR SHORTS ALL WINTER

It makes my body hurt just thinkin’ about it. Every year, as a chill falls across North America, inevitably there is that one guy (you know who you are) baring his legs to the elements in even the coldest weather. And we’re not talking about somebody who’s out for a run and working up a sweat! No, this is the man who apparently has no concept of cold — sometimes even spotted trudging through the snow — wearing…a pair of shorts.

For those brave (?) souls, snack brand Hot Pockets is bringing the heat — while keeping sandwiches warm — with Hot Pockets inspired shorts. Each pair of these one-of-a-kind Hot Pockets Shorts features a literal hot pocket: An insulated cargo pocket that keeps Hot Pockets sandwiches warm and toasty. With Hot Pockets Shorts, fans can look cool (or should we say, hot) on the snowiest school day, the coldest work morning, or just when gaming with friends.

“Wearing shorts in winter is a bold choice,” said Bryan Waddell, Brand Marketing Manager, Hot Pockets. “With our insulated shorts, Hot Pockets found an unexpected way to bring the heat to this chilly fashion trend.”

The shorts are paired with a matching hoodie, emblazoned with a fiery cartoon imploring fashion fans to “Stay Heated.”

These exclusive shorts were created in collaboration with Columbus Fashion Alliance (CFA), a coalition of creatives, entrepreneurs, civic partners, community, and industry leaders. The CFA has a shared goal of supporting creatives and fashion-based businesses through multiple facets, while placing emphasis on individuals traditionally excluded or underrepresented in the fashion and retail industry – including designers, makers, and youth of color.

“Our team is driven by a passion for elevating up-and-coming fashion minds and celebrating unique ideas,” said Yohannan Terrell, Director of Columbus Fashion Alliance. “Teaming up with Hot Pockets is an opportunity to highlight our creators and artists on a national scale, all while designing clothes that are both fashionable and functional.”

“We chose to work with Columbus Fashion Alliance not only because we believe in their mission, but because we knew they could help bring our consumers a functional item with an undeniably HOT design,” said Waddell.

Ready to bare it all (below the knees, at least)? Hot Pockets Shorts and hoodie will be available exclusively at Shop Hot Pockets beginning on December 12th. The set will be available in sizes small through extra-large, in a men’s apparel cut. These limited-edition items are available at no cost while supplies last and will include one (1) coupon redeemable for one Hot Pockets sandwich.