How Abercrombie Survived Aging Preppies and COVID to Become A Wall Street Darling
Feb 07, 2024
Abercrombie & Fitch – the teen-centric apparel brand that boomed in the 1990s and early aughts by peddling sexy, chic featuring buff, half-naked models – has survived an aging customer base, a civil rights spanking by the U.S. Supreme Court, Covid, and a blistering Netflix documentary in 2022 – to emerge as one of the hottest retail plays of the new year. Read more at Forbes.