Late last year, Bloomingdale’s unveiled a major new concept: a rotating shop-in-shop section called The Carousel that would see curated collections of pieces from a variety of big and small brands centered around a theme. Now on its fourth iteration, Bloomingdale’s says The Carousel has been an important lesson, not just for how to improve its shop-in-shops, but also how to improve all of its retail efforts. “The Carousel is a great place for us to test out new brands and see how they resonate with our shopper,” said Kevin Harter, vp of integrated marketing at Bloomingdale’s. “Through our learnings from The Carousel, we have been able to determine what could be beneficial to our overall assortment. We’ve also seen success in offering a cross-shopping experience and have expanded this idea to other areas in the store.” The latest iteration of the Carousel, launched on Thursday, is called Good for the Globe. Curated by pro surfer Quincy Davis (every iteration of the Carousel has a different guest curator), Good for the Globe is focused on sustainability and includes brands like Dick Moby and Everest Isles, which make their product out of recycled materials, and Atelier & Repairs, which takes old clothes and customizes and redesigns them. Read more at Glossy.
