How Brands And Retailers Can Navigate The World of Livestream Shopping In 2022

Boredom and easy access to on-demand entertainment combined with a desire to shop are the pillars behind livestream shopping. These driving principles put this new real-time retail format in a good position to play an increasing role in the shopping landscape as consumers’ fascination with their phones – and, more specifically, with social media – is going nowhere. According to data from the Pew Research Center, over 72 percent of American adult use social media and that statistic is even higher, at 84 percent, for the 18-29 demographic. Read more at Dealerscope.