It’s been around for less than three years, but Allbirds, a startup from Silicon Valley with a very un-techy product – shoes – has made a huge impact. It’s not the only shoe startup on the rise. The San Francisco-based unicorn is different because it makes the upper material of its trainers from wool and eucalyptus bark. Allbirds’ main market is in the US, but the company recently arrived in the UK, opening a store in October last year. Soon the startup will open its first store in China, in Shanghai, with another one in Chengdu in the works. The company, though, is still focused on its original online sales model, so the shoes will soon be available on Alibaba’s e-commerce platform Tmall. It’s also expanded to Canada, Australia and New Zealand. Read more at Wired.
