How Imagination Can Create A Post-COVID-19 Creative Revolution

In a troubled time, powerful ideas still pierce the darkness. Take Albert Einstein’s general theory of relativity, which radically suggested that space wasn’t inert and gravity could bend light. Physicists proved his theory during a solar eclipse in 1919—and in the middle of one of the worst pandemics in history, with the devastation of the Great War still gripping the world. The irony of that breakthrough amid such chaos has stuck with me during COVID-19, the biggest worldwide disaster in most of our memories and one that has wreaked havoc on the creative industry. What comforts me is Einstein’s last unproven theory. In it, I see an opportunity that could reignite our industry and bring us through this pandemic stronger than we went in (which was already fraught). “Imagination is more important than knowledge.” Read more at Fast Company.