How Loro Piana Spins Polo Shirts Into Gold

Barcelona FC wears Thom Browne off the pitch. For Paris Saint-Germain, it’s Dior. Inter Milan, in the most Milano move ever, dresses in Moncler. When fashion houses do collaborations with football teams, the brand usually likes to make itself known. You can spot the triple stripe and shrunken fit of Thom Browne. Moncler’s keyhole crest is a multimillion-dollar IP. So when Juventus filed out one by one in perfectly fitted polos of deep, deep navy last October, menswear casuals were perplexed. They couldn’t quite make out a logo, nor did they realize that they were gazing upon what is, perhaps, the greatest polo shirt ever made. Read more at GQ

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