How Menswear Designers Gave NFL Merch A Stylish Makeover

Officially licensed NFL merch, to put it lightly, has not been highly regarded for its sartorial virtues. But just as figures on and off the field have upped their style game—think of Chiefs kicker Harrison Butker in a glen plaid double-breasted from the made-to-measure tailor he co-founded, Shepherd’s, or Tom Brady commentating in a peak-lapeled two-piece straight off of a Tom Ford runway—the market is hungry for better team gear. Read more at Robb Report.