How One Of Japanese Fashion’s Best-Kept Secrets Found Success Without Looking For It

The offices of HYKE, the Japanese fashion brand, are located in the trendy Nakameguro area in Tokyo, virtually next door to those of Human Made, NIGO’s brand, as well as one of the two branches of his restaurant, Curry Up. The white building itself is clean-looking but not characterless, just like HYKE’s clothes. Inside the equally clean space on a recent spring day, buyers were previewing the new collection, ducking in and out in-between white racks, trying on HYKE’s parkas and shell jackets, and nodding in appreciation of the fit and finish. Read more at Highsnobiety.