How Retailers Stay Afloat During Unprecedented Mass Closures

Across the U.S. this week, many thousands of stores and hundreds of malls lay dark, as the country tries to slow the spread of the novel coronavirus. Around 100 retailers have closed all or a significant fraction of their stores. To state the obvious: American retail as we know it has never gone through an event like this, not at this scale or magnitude. That means the playbook is being written on the fly. Even companies like J.C. Penney and Ascena, which are already in financial distress, are locking the doors and forgoing sales to try to mitigate against a pandemic that has killed close to 15,000 people worldwide and infected hundreds of thousands. Read more at Retail Dive.