How To Tell If Your Business Should Pivot During The Coronavirus Crisis

As business leaders grapple with the impact that COVID-19 and the current economic landscape will have for their companies, many are simultaneously playing offense and defense in a short, medium, and long game all at once. And because of this, many are considering a pivot as the best shot at success. But a pivot that goes wrong now can quickly mean certain death when a company has dwindling resources and increasing uncertainty about the state of the world. So it’s really important to get it right by asking the right questions and acting with urgency as your competitors do the same. Read more at Fast Company.