How Under Armour Plans To Turn Your Clothes Into Gadgets

Under Armour was founded on a simple idea: Make athletes better. To do that, it’s turning human performance into a big data problem. The company is betting on the notion that the right hardware, the biggest dataset, a lot of machine learning, and powerful motivational tools can make everyone better, faster, and stronger. It’s betting that technology doesn’t exist solely to make us lazy, to bring everything to our door with the push of a button.

The centerpiece of that bet is a $400 kit, announced today, called Healthbox, that provides a scale, an activity tracker wearable, and a chest strap for measuring your heart rate. Read more at Wired.