by John Russel Jones

Hudson, a Dufry company with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America and The House of LR&C, the fashion house of Russell Wilson and Ciara, today announced a new travel retail partnership.

Two clothing lines from The House of LR&C will be carried in U.S. and Canada airports, available exclusively in select duty free and specialty retail stores operated by Hudson. The brand will debut early next year inside the Gallery ORD store at Chicago O’Hare International Airport (ORD) Terminal 5, with additional locations in development.

The introduction of the brand to airport stores brings together Hudson’s broad reach in the travel industry with The House of LR&C’s celebrity influence and goal of positive impact, allowing the two retailers to generate large-scale positive impact – from brand accessibility to championing causes that matter.

“Hudson has always prioritized giving back and creating development opportunities for the minority-owned companies we do business with,” said Freda Cheung, Executive Vice President, Duty Free and Chair of Hudson’s Diversity & Inclusion Committee. “The House of LR&C shares many of the same values as we do and is a strong representation of how a brand ethos can lead to meaningful change. Together, we are confident that we will connect travelers to what is important to them, while also delivering a shopping experience that is better for our communities.”

The House of LR&C is shaping how the world sees and thinks about fashion, for all people. With the values of Love, Respect, and Care, the brand works to blend fashion with sustainability, all at an accessible price point. This can be seen through the environmentally conscious materials found in every product all the way down to the in-store experience, including the use of paper fiberboard hangers and Flowcodes. Travelers will be able to shop a curated selection of products from Wilson’s Good Man Brand and LITA by Ciara.

The partnership announcement comes at a time when both retailers are making significant strides in advancing their Environmental, Social, and Governance (ESG) initiatives. Hudson, its parent company Dufry, and The House of LR&C are passionate philanthropic partners working to break down barriers in local communities. Additionally, Hudson, Dufry and The House of LR&C are advocates of the UN Sustainable Development Goals (SDGs), and Dufry and The House of LR&C are signatory members of the UN Global Compact and have identified carbon neutrality targets.

Hudson is a long-time supporter of Communities In Schools, raising more than $4 million through its point of sale (POS) campaign in addition to working with minority-owned businesses through the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program.

To celebrate the new partnership, Hudson and The House of LR&C will host a fashion show fundraiser today at the Airport Minority Advisory Council (AMAC) Airport Business Diversity Conference in Chicago, featuring a video appearance from Russell Wilson and Ciara. A portion of the proceeds from purchases at the event will be donated to the AMAC Foundation which supports minorities and women pursuing careers in the aviation industry.