Hudson taps gabriel-kane day-lewis and kaia gerber as faces of fall campaign

by Stephen Garner

hudsonLos Angeles-based denim brand Hudson has tapped up-and-comers Kaia Gerber and Gabriel-Kane Day-Lewis as the face of its fall/holiday 2017 campaign.

The fashion industry’s fresh faces are both descendants of industry elites as Gerber is the daughter of supermodel Cindy Crawford and Rande Gerber, and Day-Lewis is the son of Oscar winning actor Daniel Day-Lewis. The campaign was photographed by legendary photographer Patrick Demarchelier under the art direction of advertising guru David Lipman, and will be Gerber and Day-Lewis’ first apparel brand campaign.

Hudson’s new fall/holiday 2017 campaign is now live across multiple media platforms including billboards, social media and will be displayed across multiple media outlets digitally throughout the season.