HUDSON’S BAY TO INTRODUCE OFF-PRICE FIND @ LORD & TAYLOR

by Brian Lipton

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Hudson’s Bay Company has announced the launch of Find @ Lord & Taylor, a new off-price concept shop, which will open its first store in Paramus, New Jersey in November 2015. Find @ Lord & Taylor has six additional store openings planned for 2016.

Find @ Lord & Taylor stores will average 30,000 square feet, offering a compelling assortment of women’s, men’s, and kids’ apparel and footwear. Unlike other HBC Outlets, which includes Saks Fifth Avenue’s OFF 5th, Find @ Lord & Taylor will also offer an expanded home selection. Prices in all department will be up to 70 percent off, and selections will be geared to younger customers.

“Off-price continues to be a key driver of HBC’s growth strategy, and we are thrilled to expand this business with the introduction of our newest concept,” stated Jerry Storch, CEO, Hudson’s Bay Company. “We see significant opportunity for expansion and remain committed to investing in this sector through new store opening and developments. We believe Find @ Lord & Taylor will be a great entry point to introduce the Lord & Taylor brand to new consumers.”

HBC’s portfolio today includes eight banners with more than 460 stores and 65,000 employees around the world, including Hudson’s Bay, Saks Fifth Avenue, Lord & Taylor, GALERIA Kaufhof, and Galeria INNO.