HUGO LAUNCHES COLLECTION INSPIRED BY DAVID BOWIE
Hugo Boss’s HUGO brand has released a new limited-edition collection inspired by David Bowie.
Called ‘HUGO Loves Bowie,’ this new capsule for men and women pays tribute to the late singer and his inimitable style. The collection combines unique essentials with statement accessories – think T-shirts featuring iconic album artwork, and slogan caps in a signature palette of black, white, and red are available online and in HUGO stores.
“David Bowie was a rebel spirit who lived life on his own terms,” said Bart de Backer, senior head of design of HUGO menswear. “This capsule is an opportunity for us to celebrate the impact he had on the world and the values that we share.”
Bowie’s 1977-1979 ‘Berlin Trilogy’, a body of work inspired by the German capital and consisting of the albums ‘Low’, ‘Heroes’ and ‘Lodger’, is referenced throughout the capsule. One sweatshirt, designed in tribute to his 1977 album ‘Heroes’, features photographs of Bowie shot for the album’s cover by Masayoshi Sukita. Alongside this, accessories and T-shirts are printed with the original slogan used to promote the album – “Tomorrow belongs to those who can hear it coming.”
All products are now available online, in HUGO Stores and selected partner retailers worldwide.
