by John Russel Jones

British heritage brand Hunter is launching its newest program, Hunter Creators, a series of customized capsule collaborations featuring one-of-a-kind classic Hunter boots designed by some of today’s hottest young artists and designers.  The first drop will launch next Thursday, October 13th, with designs by program curator and renowned streetwear designer, Alexander-John, on

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The series will include monthly limited-edition, unique product drops of the iconic PLAY and Original styles from Hunter. Alexander-John has selected four artists including Justin Gilzene aka CLUB BUM, Sam Lao, D’ana Nunez aka COVL, and Malcolm Stuart to participate in the series and create custom designs via a variety of techniques and mediums. AJ will serve as a mentor for these designers to help them discover and create unique designs. 

Designer, creative director, and customizer are just a few titles that describe the multi-hyphenated, self-taught artist Alexander-John.  Alexander-John started designing custom clothing and footwear at a kitchen table in 2004. His design mind is now one of the most sought out and trusted when it comes to quick turn, after-market manufacturing. His day-to-day now consists of designing and storytelling for the world’s top brands, athletes, and musical artists.
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As a special program extension, Alexander will also be announcing an Artist Discovery contest alongside the first drop – allowing consumers to enter to win for their chance to become the sixth designer in the series. The winner’s design will be released in February 2023. The custom boots will be exclusively sold via Concepts in-store and online.