Hype Futures: Will Supreme Go The Way Of Beanie Babies?

Since its birth around 1980, what we today call streetwear has generated a center of gravity so enormous it often feels destined to implode like an overgrown star – a supernova casting logo-stamped nunchucks and neoprene slides to every corner of the universe. Yet in summer 2019, the pull of “the new luxury” is stronger than ever. Miles Nadal, the Canadian collector who recently paid $437,500 for one of 12 racing flats designed by Nike co-founder Bill Bowerman (plus a further $850,000 for 99 other rare shoes) told the BBC that “sneaker culture and collecting is on the verge of a breakout moment.” The prediction was underscored by Noah Wunsch, global head of e-commerce at the auction house Sotheby’s, who organized the sale: “Sneakers are now collectible art.” Read more at Highsnobiety.