IHOP DEBUTS APPAREL COLLECTION FOR PANCAKE LOVERS
Here’s a weird, interesting, one for you.
Today, IHOP has debuted an online shop by uniform makers BAMKO that pays homage to pancakes. From statement-making clothing to playful accessories – including holiday sweaters, kids gear and collectible pins – the online store was created so that all-day breakfast fans everywhere could show off their passion for pancakes. The head-to-toe winter 2018 “PancakeWear” collection ranges in price from $5 to $65.
“There’s a universal, deeply-rooted love for pancakes – and that was really the inspiration for a line of IHOP clothing and accessories that celebrate the best food ever,” said Stephanie Peterson, executive director of communications. “We have so many fans who are just as passionate about pancakes as we are, and PancakeWear was created specifically with them in mind. Each piece in the collection – like cozy sweaters featuring ‘snowing pancakes’ and boldfaced trucker hats – was designed to show off your individual style, bring a smile to your face, and start a conversation.”
Earlier this year, IHOP piloted selling a small selection of socks and loungewear on eBay in celebration of its 60th anniversary and as part of its annual Pancake Day charity event. Now, fans can get their hands on the full PancakeWear clothing and accessories line by visiting www.shoppancakewear.com.
“We are ecstatic about the opportunity to work with IHOP,” added Brett Martz, co-founder of BAMKO. “IHOP is all about doing the unexpected, which matches perfectly with our mission at BAMKO, and is what makes this an exciting collaboration. Together, we’re going to create unique and innovative merchandise that further enhances the already iconic IHOP brand and invigorates the legions of passionate IHOP fans around the world.”
