Online clothier Indochino opens its first brick-and-mortar showroom in New York City tomorrow. This is the company’s first U.S. showroom; it has a showroom in Vancouver, where it’s based, and in Toronto. The showroom, at 435 Broome Street in the SoHo neighborhood, is to be the first of a number of showrooms planned for the U.S. market this year.
“Our pop-up stores taught us a lot about who our customers are and how they like to shop, and now we are using this knowledge to make the transition to full scale retail,” said co-founder and CEO Kyle Vucko in a statement. “We want to develop long-term relationships with our guys by helping them to perfect the fit of their garment and build a unique wardrobe over time, so staying in cities for longer makes a lot of sense.”
Indochino, launched in 2007 by Vucko and his business partner Heikal Gani, is one of a growing number of web-based suitmakers. When we profiled Indochino last year in a story about online clothiers, it had recently secured $13 million from Highland Capital, which helped it launch its traveling tailor concept. Suits (all are half-canvas) start at $449 and shirts start at $79 retail. The suits are manufactured in Shanghai and take about a month.