by Christopher Blomquist

Informa Markets Fashion, the producer of the Project, MAGIC, Coterie and Sourcing at MAGIC trade shows has appointed industry veteran Edwina Kuego as Vice President of International Business Development, a newly created role at the company.

She will begin the job this Thursday, December 23.

With over a decade of experience in fashion, including launching Informa Markets Fashion’s international development arm (formerly owned by UBM; acquired by Informa in 2018) in 2016, Kulego brings a specialized background in international and new business development.

She will oversee all sponsorships and new business opportunities, in addition to international business development. Her teams will focus on generating new market opportunities, strategic projects and new avenues for commercial expansion for both live events and digital platforms, as well as guiding the company’s international growth strategy across its entire portfolio of brands.

In her most recent role, Kulego was the Vice President of Liberty Fairs. Prior to her time at Liberty, Kulego launched the first International Business Development Department at UBM in 2016 and spearheaded the launch of MAGIC Japan now known as Project Tokyo, in 2017. She started her fashion trade career in 2010 at Project and holds an International Business degree from Berkeley College. She was born to Ghanian parents in Sweden, studied in France and Spain before moving to New York in 2007. She speaks five languages.

“I am delighted to rejoin the Informa Markets Fashion team in this new global leadership position. The world as we know it has changed significantly over the past two years and the importance of strengthening and supporting our global community is even more imperative,” she said in a released statement. “I am excited about the opportunity to expand into new markets and bring global talents to our marketplaces. I am looking forward to working alongside our dynamic teams to build meaningful partnerships that create a long-lasting impact in our industry.”