Inside LVMH Watch Week: Execs Sound Off on the Future
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Jan 30, 2025
In January 2020, LVMH, the world’s largest luxury goods company, held its first dedicated watch week in Dubai. The event, which featured four of the group’s brands—Bulgari, Hublot, TAG Heuer, and Zenith—served as a statement-making counterpoint to Baselworld, the longstanding yet troubled Swiss trade fair where watchmakers had traditionally unveiled their newest timepieces. So successful was the event that in subsequent years, LVMH brought it to Singapore and Miami. Read more at Robb Report.