INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY

Mugler announces the release of the documentary Inside the Dream: Mugler, directed by Matthieu Menu and produced by Terminal 9. The documentary takes the audience behind-the-scenes of key moments in the lead-up to the French house’s 50th anniversary, including the making of the Spring/Summer 2024 runway show by fashion creative director Casey Cadwallader.

Since 1974, Mugler has been synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, the brand has shaped pop culture.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts – from Manfred Thierry Mugler’s revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader’s spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya’s show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 ‘Cirque d’hiver’ collection for the premier of Dune 2, capturing the electrifying essence of Mugler’s impact on the world’s red carpets.

“50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler’s transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations,” says Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, and Law Roach, as well as key insiders such as Cadwallader, Cyril Chapuy – L’Oréal Luxe President, Danièle Lahana-Aidenbaum – Global Brand President Mugler Fashion & Fragrances, and Olivier Cresp – Master Perfumer DSM-FIRMENICH, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.
Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25th and soon worldwide on selected platforms including Prime Video.