Inside The Sneaker Industry: How NBA Shoe Deals Work

There are 448 players on NBA rosters, and each has his own guaranteed team contract, with varying clauses, incentives and lengths. This of course includes everyone from max stars such as LeBron James to little-known training camp invitees who work their way onto a team’s final squad. In the footwear world, the contracts, terms and clauses are structured by agents in a similar fashion, as players will sign endorsement deals with sneaker brands that tie them together for years at a time. But what are the different types of deals a player can sign, and how much money are we really talking for a typical lottery pick or a regular rotation player? While team deals with players have been expertly covered through the years, the brand side has been far less public. Read more at Yahoo.