International Indie Brands Are Flocking To New York City

By now, the industry has become familiar with the many struggles fashion retail continues to face; most recently, between its ultimate sale and subsequent store closures, Barneys New York has been the topic of much conversation. Still, in what seems like a fashion retail apocalypse, there is some hope: Smaller, independent fashion labels are flocking to New York City to open their own standalone stores. Recently, labels ranging from R13 and Sandro to LoveShackFancy and even Jeanne Damas’s Rouje have set up shops in the downtown neighborhoods of Manhattan. Even more interesting, many indie European brands seem to be taking the leap and opening up shops, many of them finding new homes in the Soho neighborhood in particular. Read more at Fashionista.