‘It Was Embarrassing’: Why Reebok’s Digital Strategy Changed

Sometimes the need for change is gradual and other times it’s a smack in the face. For Matt Blonder, Reebok’s global head of digital, it was the latter. When he arrived at Reebok in 2017, he was struck by how far the company needed to go in terms of digital. “I took one look at the website and it was embarrassing,” he told Retail Dive in an interview. “We no longer had an experience that the organization could be proud of and that our consumers could love. Before we can start to build a really robust digital strategy, we have to have a digital home that feels as though it’s aligned to the current state of our company and its future ambitions — and we just weren’t.” Read more at Retail Dive.