JCPenney CEO on Revitalizing an Iconic American Brand

Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co, and Walmart, before taking over as JCPenney CEO in 2021, customer-focus has been key.

On this weeek’s episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customer’s don’t like to buy clothing where they get groceries, and about how technology continues to shakeup retail. Watch more on Fortune on YouTube.