JCPENNEY COMMITS TO KEEPING THE HOLIDAYS’ MOST POPULAR ITEMS TO SAME PRICE AS LAST YEAR OR LOWER

JCPenney is helping America’s diverse, working families. As part of its reinvigorated customer strategy and brand proposition the retailer surveyed U.S. shoppers for its inaugural ‘Make it Count’ Holiday Report, a new study revealing consumers’ seasonal plans, spending expectations, and value-seeking efforts. Findings showed that consumers are still investing in areas that create a warm, fuzzy feeling, and are finding creative solutions to make sure the season stays magical, despite feeling the pressure to make their dollar stretch further this holiday season.

“As families gather and find joy in festivities and giving, JCPenney is helping them make every moment count without having to choose between style, quality, and value,” said Katie Mullen, chief customer officer for JCPenney. “This time of year, though joyful, can also be financially challenging for many. We’re here to offer beloved brands, iconic deals, a rewarding shopping experience, and in-store services that make the season merry and bright without breaking the bank.”

Genuinely Rewarding Deals

To help customers get everything they want and need for the holidays at an affordable price, JCPenney examined hundreds of its most popular items and committed to holding most of them to the same price as last year – or even lower. A broad selection of gifting favorites across major categories will remain flat to match their 2019 pre-inflation prices. Customers will discover significant savings with over 1,000 gifts retailing for under $15.

Customers will have early access to Black Friday deals starting on Nov. 3 for three full days. On Black Friday itself, Nov. 24, JCPenney stores will open at 5 a.m. with deals throughout the day. Shoppers will also find bonus savings and giveaways that drop at 5 a.m., 9 a.m., 1 p.m., and 5 p.m. (local time) on holiday fashion and jewelry, décor, and gifts, including one free diamond item per store and a $500 off $500 coupon up for grabs!

JCPenney Rewards members will get even more savings and smart shopping solutions all season, including an early preview of the full Black Friday ad on Nov. 1 and exclusive offers including the opportunity to earn 25 bonus Rewards points for taking the Holiday Gift Finder quiz.

While 51 percent of consumers are stressed about finding the right gifts to give, 55 percent of shoppers are prioritizing practical gifts that recipients can frequently use, and saying they’d like to receive the same.

JCPenney’s ‘Make it Count’ Holiday Report shows that despite rising costs, consumers aren’t skimping on their entertaining duties this year. In fact, they’re less likely to cut back on hosting-related spending than spending on gifts or style, with 52 percent planning to spend more than $300 on holiday hosting. Beginning in November, JCPenney will introduce the “Penney Prepper Challenge,” encouraging consumers to see who can make all their holiday hosting duties count by entertaining for $300 or less. Social users can vote on the top #PenneyPrepperChallenge hosting displays and find inspiration to take on the challenge in their own homes.

Tia Mowry, actress and creator of festive at-home recipes, will also share her hosting takes and favorite picks for the Challenge, including tablescape décor, festive statement pieces and small appliances to make holiday recipes come to life. “I’m excited to partner with JCPenney this season to inspire and encourage others who are hosting for the holidays,” Tia said. “I’m a prepper at heart, and sometimes that means getting every detail done early for the time of year I love the most.”

Styling with Cozy Comfort in Mind

With events and entertaining back in full swing, JCPenney is helping customers show up as their best selves with fashion that makes them feel confident, comfortable, and full of holiday spirit. Rather than dressing to impress, half of shoppers say their go-to style when they want to feel and look great at a holiday party is comfortable casual.