Argyleculture by Russell Simmons
by Brian Lipton
Argyleculture by Russell Simmons
Argyleculture by Russell Simmons

Texas-based national retailer JCPenney is targeting millennial men through the introduction and expansion of such brands as Argyleculture by Russell Simmons, i jeans by Buffalo and Decree, which will complement such existing Penney brands as JF J. Ferrar, MSX by Michael Strahan and Ecko Unltd.

“Young men, ages 25 to 35, are driving big growth at JCPenney and represent a very important customer segment,” said John Tighe, chief merchant for JCPenney. “This demographic has a lot of spending power and is very opinionated about the style and fit of his clothes. As we continue to elevate the perception of JCPenney with this target customer, it’s critical that we bring him trend-right brands at an incredible value to stay at the top of his consideration set.”

Argyleculture by Russell Simmons features contemporary designs and fresh perspectives on classic essentials made for both the young professional and the mature gentleman, including polos, twill pants, and blazers, in a broad assortment of patterns and colors. Prices for these item range from $50 to $140.

“Argyleculture is for the stylish urban graduate who is driven and passionate about growing a successful career,” said Simmons. “By partnering with JCPenney, we have the opportunity to dress an entirely new audience of young and mature professionals who appreciate style.”

Launching in select stores and at in mid-October, Decree is a casual collection that is rooted in denim and relaxed shirts which feature innovative finishes, washes and details. Prices will range from $12.99 for tees to moto jackets for $59.99.

Lastly, i jeans by Buffalo, which is exclusive to JCPenney, is geared to fashion-conscious young men, who will find distressed denim with various washes and pocket detailing. In addition to denim, brand also offers bold graphic tees and button-up shirts. Prices for this collection range from $11.99 to $33.99.