JOHN LEGEND CELEBRATES LAUNCH OF ‘SPERRY LEGEND HOLIDAY EDIT’ IN A PRIVATE CONCERT

by Stephen Garner Nov 12, 2020

Multiplatinum artist John Legend, Sperry’s global brand ambassador, performed an exclusive virtual holiday concert for press, influencers, and Sperry partners worldwide on November 11th via Zoom.

The concert celebrated the launch of the new Sperry Legend Holiday Edit, a curation of Legend’s favorite Sperry shoes for men, women, and kids that are available for Holiday 2020. This is the first Sperry Legend Edit that includes selections for women and kids. The boat shoes, boots, and sneakers chosen by Legend are exclusively highlighted on sperry.com.

The Sperry Legend Holiday Edit shoes reflect Legend’s personal style. “I have always tried to fuse what’s fresh and what’s classic, and I think it’s cool to partner with a brand like Sperry,” Legend said. “They continue to do amazing things, but always stay tied to that timeless tradition. I’m excited to share the Sperry Legend Holiday Edit – a selection of my favorite Sperry styles.”

Legend’s look was cozy boots and velvet suit- pairing a holiday-inspired green suit with Sperry’s suede Watertown Chukkas – a key style in the Sperry Legend Holiday Edit.

Sperry will be making a donation to Lift, one of Legend’s favorite charities.