John targon releases special fall risk collection to benefit the bowery mission

by Stephen Garner
John Targon photo by Gregory Wikstrom

As the world deals with the unprecedented challenges of COVID-19, small business owner and designer John Targon has come up with an innovative way to raise funds for The Bowery Mission and the tremendous work they do serving New Yorkers experiencing homelessness, hunger, and other crises. The Bowery Mission is an organization close to Targon’s heart where his weekly in-person volunteer shifts have been challenged and a need for funding is one of the most immediate ways to help those facing poverty and homelessness right now.

To this end, Targon will be dropping Fall Risk Volume 4.2: ‘Remix with Friends’ (a capsule of thirteen one-of-a-kind items) today at www.fallriskinc.com with 20 percent of proceeds to be donated to The Bowery Mission.

As with Fall Risk Volume 4: ‘Remix Responsibly’, Fall Risk Volume 4.2: ‘Remix with Friends’ underscores Targon’s commitment to sustainability, eliminating production waste, and reducing our footprint on the planet by offering one-of-a-kind fashion products including samples and prototypes.

For his newest collection, Targon collaborated with his friend, artist Ian Ghent. Ghent took his chief artistic inspiration from the Tom Petty song “Free Fallin’,” and his personal pop culture interests from around the iconic song’s 1989 release date. From Andre Agassi to The Misfits, Ghent brings a raw aerosol and hand-drawn spirit to one-of-a-kind pieces that reflect his interpretation of the Fall Risk brand and logo.

“As a small business, my team has directly felt the impacts of COVID-19,” said Targon. “I immediately thought of what we could do to make a difference and decided to collaborate remotely with an artist to raise some funds for the crucial work that The Bowery Mission does. My friend Ian Ghent came up with some very cool designs. From the beginning, I have treated Fall Risk Volumes like music albums. Not every cut can make the album, as not all prototypes can make the Volume. Some songs gotta be remixed like these one-of-a-kind interpretations from Ian Ghent.”