Authentic Brands Group (ABG), the owner of the Jones New York brand, and Versa Group LLC, a leading manufacturer and marketer of private label and branded menswear, have announced a partnership to develop an all new line of Jones New York men’s dress shirts for the U.S. market.
The new Jones New York men’s shirt line will reflect the brand’s signature polished and elegant style, offering an assortment that includes essential classic and modern styles with on-trend details. Key shirt styles will be available in a variety of fabrications and textures including stretch, dobbies, prints and chambrays.
“Jones New York is a renowned American brand with a reputation for excellence in design, quality and fit,” said Marc Seruya, president and CEO of Versa Group. “We see a white space for Jones in the men’s dress shirt market and have plans to accommodate that target customer through this new sophisticated line.”
“The Jones New York brand is strong and we see real growth potential in menswear,” added Jamie Salter, chairman and CEO of ABG. “Versa Group is a branded menswear expert and we look forward to partnering with their team to expand Jones New York’s men’s offerings.”
The new Jones New York men’s shirt line is set to launch for spring 2017 at better department stores and on JNY.com.