THE JOSEPH ABBOUD BRAND LAUNCHES BESPOKE VIRTUAL CONCIERGE SERVICE
WHP Global, the owner of the American fashion brand Joseph Abboud, has announced the launch of Bespoke Joseph Abboud, a custom suiting offering available on josephabboud.com and in-person by appointment. (This new custom offering is part of the Joseph Abboud brand and not affiliated with Joseph Abboud, the man. Tailored Brands sold the brand in January for $115 million to WHP Global. Abboud himself is no longer with his namesake brand.)
Bespoke Joseph Abboud utilizes premium Italian fabrics from Marzotto, Reda, Zignone, Loro Piana, and more to produce custom tailored clothing made in the USA at the brand’s factory in New Bedford, Massachusetts in under 21 days.
The experience provides customers with a personal concierge service by video conference or in-person by appointment. In-person appointments will initially be offered in Northeastern USA, and ultimately nationwide. Appointments are booked through josephabboud.com. Proper COVID-19 safety measures are being ensured as the Joseph Abboud stylist takes measurements, consults on preferred fit, and assists in the design of all new suits.
Finished garments will be completed in a three-week turnaround and hand-delivered by a Bespoke Joseph Abboud stylist, who will also guide a final fitting to determine any last adjustments.
Stuart Smith leads the brand as head stylist overseeing Bespoke Joseph Abboud. Smith joined after having run a highly regarded custom suiting business servicing top tier Wall Street firms.
“Our goal for Bespoke Joseph Abboud is to offer customers a distinct and memorable tailored concierge experience, from start to finish, with product being manufactured in the USA,” said Effy Zinkin, chief operating officer at WHP Global. “We are pleased to have Stuart as head stylist and confident in his ability to deliver on the Joseph Abboud brand promise of offering the best tailored style and fit for everyone.”
Jamie Bragg, executive vice president and chief supply chain officer at Tailored Brands, which owns The Joseph Abboud Factory and is a core partner for the Joseph Abboud brand in the United States added, “We are excited to partner with WHP Global and leverage the scale of our factory, the largest custom tailored clothing manufacturer in North America, to deliver the highest quality bespoke clothing made here in the USA by our skilled and dedicated team of talented tailors and delivered in as little as three weeks.”