K-Swiss Global Brands Buys KR3W Denim and Supra Footwear

by Harry Sheff

K-Swiss Global Brands, which was acquired by South Korea-based E-Land World in 2013, has made an acquisition of its own. The company bought skateboard apparel and footwear maker ONE-Distribution and its KR3W Denim Co. and Supra Footwear brands. The terms of the deal were not disclosed.

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K-Swiss Global Brands (KSGB) appointed Robert ‘Cape’ Capener as brand president for Supra and KR3W; he will report to KSGB CEO Larry Remington. Cape, a veteran of Adidas, Reebok and No Fear, is the founder of the Above the Rim and Heaton brands.

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“Having formed KSGB just two years ago, we are on an aggressive track to become one of the world’s leading multi-brand companies,” said Remington in a statement. “Supra and KR3W are brands that meet the distinctions we are looking for in our portfolio: authenticity, strong brand awareness, a track record of product innovation and opportunities for long-term, global growth. We are excited to join forces with the ONE-Distribution team and to lay a foundation for the future.”

KR3W was founded in 2003 as a skate-inspired denim brand in Southern California. Supra, founded in 2006, operates skate shoe stores in in Santa Monica, New York City, Paris, Mexico City and Tokyo. It’s best known for its Skytop sneaker, designed by professional skateboarder and Supra co-founder Chad Muska.

Including Supra and KR3W, KSGB now owns six brands. The others are K-Swiss, Palladium, PLDM and OTZ Shoes.