k-swiss dnce
by Stephen Garner

k-swiss dnceHeritage American tennis brand K-Swiss has partnered with mega-pop band DNCE, which will serve as global brand ambassadors for 2018. The foursome of Joe Jonas, Cole Whittle, JinJoo Lee, and Jack Lawless will now front the new K-Swiss campaign, which will launch later this month, and will also debut a shoe line dropping next year.

In this new campaign, Jonas, along with the rest of the band are seen sporting both classic and new silhouettes from the Generation-K collection. “We thought K-Swiss’ retro-like style matched our personal aesthetic perfectly,” said Jonas. “We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.”

dnce kswiss“DNCE brings a modern perspective to one of the most storied sneaker brands, at a time when nostalgia for authentic brands is really high,” commented Barney Waters, president at K-Swiss.

“We’re big fans of the band and excited for them to join the K-Swiss family,” added Patrick Buchanan, global marketing director at K-Swiss Global Brands. “They have a very unique personal style and global recognition.”

dnce kswiss