KAPPA POPS UP AT SNOW LODGE ASPEN
Kappa has teamed up with Snow Lodge Aspen, the Rocky Mountain oasis created by Montauk’s hotspot The Surf Lodge.
Located in the old Shlomo’s restaurant at the base of Aspen Mountain (501 E. Dean Street), the Snow Lodge will act as the exclusive in-store retailer for the Kappa Ski collection, which is now available for the first time in-store in the U.S. The shop will remain open through Sunday, April 26th.
For the duration of this partnership, the Kappa Ski collection will be made available for purchase in-store at the Snow Lodge, which was previously sold only online. The launch of the collection coincides with the opening of the X-Games. In addition to selling product, all Snow Lodge staff members will be dressed head-to-toe in Kappa as the brand will serve as the official uniform retailer.
The Kappa Ski collection offers a wide range of jackets, pants, and fleeces for both professional athletes and amateur skiers. The ski collection was developed using research highlighting specific design trends, fit, colors and patterns and was fused together with Kappa Ski System Technology. This technology introduces a ventilation system that allows the wearer to stay warm by controlling the body’s thermal balance while staying dry.
The Snow Lodge Aspen is a PopUp of the Surf Lodge, the most obnoxious of the Hampton’s bottle service clubs. Under Jayma Cardoso’s management the Surf Lodge has been utterly destroyed. We all knew the place was a joke as a lodging or dining destination, but at least you could go grab a beer, watch the sunset and catch a free show there, Now, even the “free” concerts have been destroyed by d-bag promoters hawking bottle service to share house losers. If you trip out there you will likely spend your evening behind the velvet ropes in a parking lot filled with an angry mob. An absolute horrorshow. The Surf Lodge sadly, has become the “must avoid” destination for anyone seeking any semblance of the once cool place Montauk used to be. Well, now they have brought the same bad attitude, bouncers and velvet ropes, bottle service, obnoxious crowd, ripoff prices, and terrible food to our beloved, beautiful little Western Mountain town. Tell em to go back to The Hamptons, where they belong.