by Brian Lipton

Mankind HeroKenneth Cole, and Parlux LTD., announced the launch of a new fragrance entitled Mankind Hero. It will be available this month at Kenneth Cole stores,, Macy’s,, and other fine retailers for $76 for 3.4 floz.

Staying true to the Kenneth Cole aesthetic, the bottle is wrapped in black leather, affixed with chrome bolts and topped off with a leather-wrapped cap. The fougere oriental fragrance contains top notes of Italian lemon and coriander seeds, mid notes of plum wood, lavender, clary sage, and vanilla infusion, and dries down with notes of coumarin, amber woods, white moss, and musks.

The fragrance’s ad campaign speaks to the brand’s message: the importance of performing small acts of courage, kindness, and integrity, and reminding all of us that everyone can be a hero to someone — including one’s father. Accordingly, model John Pearson and his son Cooper Pearson were photographed by John Balsom to exemplify this powerful father-son dynamic.

“Heroes come in many forms – those who fight to make the world a better place and those who make just one life better with their presence,” said Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions. “Mankind Hero celebrates the bold individuals who make a difference in our lives every day.”