Kering and its Houses (of which include Gucci, Bottega Veneta, Balenciaga, Brioni, and more) will collectively donate $1 million to the CDC Foundation, to support the efforts of frontline healthcare workers in the United States, particularly in highly impacted states such as, New York, New Jersey, California, and Florida, and locations in Latin America.
The CDC Foundation is the independent nonprofit created by Congress to extend the lifesaving work of the Centers for Disease Control and Prevention (CDC) through public-private partnerships. The CDC Foundation’s Emergency Response Fund allows for the deployment of flexible resources to fulfill priority response needs where appropriated funds are not available or cannot be deployed quickly enough. Thus, Kering’s contribution hopes to create complementary impact alongside government in ways that will protect and provide lifesaving support as together we work to combat this unprecedented pandemic.
In addition, with the stance of aiding the American fashion industry impacted by the pandemic, Kering will support A Common Thread, the CFDA/Vogue Fashion Fund initiative, as well as ‘Your Friends in New York Want to Help,’ an organization launched by designer Kerby Jean-Raymond with a mission to create rapid local impact within the community.
These contributions follow those already made by Kering in France, Italy, and China in recent weeks and the production of over one million surgical masks and gowns for healthcare personnel.