Kid Cudi Announces New Brand WZRD CWBY, Launching in Collaboration With NIGO

Kid Cudi, aka Scott Ramon Mescudi, has taken to Instagram to reveal that he is launching a new fashion brand. In the announcement post, the multi-hyphenate has revealed that the brand is launching in collaboration with prolific Japanese designer and HUMAN MADE founder NIGO. NIGO has had a history in collaborating with artists, having found Billionaire Boys Club with Pharrell Williams in 2003. Read more at Hypebeast.