Kiehl’s, the New York-based purveyor of fine quality skin and hair care, will donate all of its net profits, up to $50,000, from its new Limited Edition Creamy Eye Treatment with Avocado to Recycle Across America.
Proceeds from the cream, which features art by socially conscious influencers Nikki Reed, Gabrielle Reece and Laird Hamilton, will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States. To date, Kiehl’s has already raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools in various cities.
In tandem with the launch, Kiehl’s is encouraging its customers to recycle old Kiehl’s bottles by giving every customer a complimentary Kiehl’s tote with every purchase of $100 or more in any Kiehl’s store and at Kiehls.com through April 27.
“We’ve been working with Recycle Across America since 2012. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our values,” says Chris Salgardo, President, Kiehl’s USA. “Through our Recycle & Be Rewarded program, Kiehl’s has already collected 3,000,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf. We hope to reach the 3,500,000 mark this year!”