KITH FOR THE NEW YORK KNICKS 2024

Kith reprises its partnership with the New York Knicks to create its latest apparel, accessories, and lifestyle goods collection. The season’s campaign features Jalen Brunson, Josh Hart, Karl-Anthony Towns, OG Anunoby, and Mikal Bridges. The offering features a multi-dimensional experience both on-and-off the court that includes the launch of the collaborative collection as well as the retailer’s third annual Kith Night presented by Chase, a special event at Madison Square Garden.

The store has partnered with Michael Doret, the original designer of the New York Knicks logo, on the collection. Doret has had an illustrious graphic design and typography career, including designing Kiss album covers, World Series logos, and various Pixar logos. The collection includes original sketches and ideas by Michael Doret for Knicks logos that did not make the cut.

The apparel collection reimagines signature Knicks branding and artwork through the Kith lens—across signature outerwear, knitwear, fleece, shirting, pants, and shorts.

This collection also debuts Kith’s partnership with Avirex, a New York-based heritage brand known for luxury leather jackets. The duo has blended its distinct sensibilities to reimagine Avirex’s signature Icon and Legends Jackets with Kith for the New York Knicks artwork. Each limited-edition jacket is crafted from premium leather, has a nylon lining, and features custom co-branded patches. Accessories consist of headwear made in partnership with New Era, including 9FORTY & 9FIFTY Snapbacks, Low Profile 59FIFTY Fitted caps, alongside Kith-signature beanies. Each style features co-branded embroidery and is executed in fabrics like micro corduroy, Merino Wool, and nylon. Complementing the accessories are a variety of lifestyle goods—from acrylic rugs and ceramic mugs to car fresheners and a sherpa teddy bear. Kith also created a fully custom Pop-A-Shot designed in partnership with Home Dual.

This season also sees the debut of the first Kith Women for the New York Knicks collection, including outerwear, T-shirts, and pullovers. The collection continues with a Kith Kids offering, which takes inspiration from the adult styles and includes collaborative jackets, hoodies, crewnecks, tees, pants, and a range of headwear.

The third annual Kith Night at Madison Square Garden will be this Friday, November 8th, when the Knicks will face off against the Milwaukee Bucks.

Kith and the Knicks have created giveaways, branded concessions, and more jus for the evening, including a pop-up where guests can shop the Kith for Knicks 2024 collection. Tickets are not required to access the pop-up, which opens at 5PM EST.

Kith also partnered with Chase to host a special event prior to tip-off in The Garden’s Chase Lounge. This includes a meet-and-greet with Knicks alumni, a book signing with Michael Doret, in-arena exclusive products, and complimentary Kith Treats such as Josh Hart’s new ice cream special, The 3 of Harts. The Chase Lounge is accessible via reservation only, on a first-come, first-served basis for ticketed attendees. For a chance to attend, sign up on the Kith App.

Upon entry, every fan will find a custom Kith for the New York Knicks tee on their seat. Concession stands throughout the arena will serve beverages and popcorn in co-branded souvenir cups and tubs. During breaks in the game, tees will be launched into the stands, in addition to a few other surprises for fans. The game begins at 7:30PM EST, and tickets are now available for purchase.

Kith for the New York Knicks 2024 will be released on Friday, November 8th, at 11 AM at Kith shops, websites, and on the store’s app.